D. Cultural d. They are also known as B2B publications. Marginal rate of substitution at a point of the indiffe, 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? A company's goal to reach 50 percent of the target audience at least three times over a period of one year in order to create awareness is an example of: Warm Weave Inc., a manufacturer of woolen garments, spends heavily on advertising during the months of December, January, and February. A. d. size units. National The publication must have 70 percent or more paid circulation. When advertisers buy newspaper space based on combination rates, it means the advertiser gets no discount for quantity or repeated space buys. Zest & Taste's creative team wants the ad to be spread over three continuous pages in the magazine. Geographic selectivity (p. To help plan his vacation, O'Brian consults all of the past issues of Scend magazine, a publication on adventure sports destinations. It uses column widths 2-1/16 inches wide. A. special-interest consumer magazines. a. social selectivity D. flat rates. and more. C) advertisers are using more alternative media. Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers. Magazines are a highly specialized medium that reach specific target audiences. B. printacular. B. Greater reach C. gatefold. The consumer maximizes utility by consuming at point A. II. B. printacular. D. They appeal to advertisers who are not concerned about reproduction quality and who prefer to use black and white ads. O c. 4 hamburgers and 3 magazines. The models provide an organized approach to an advertising problem. B. Prepare the journal entries for (1) the bond issuance on December 31, 2018, (2) to record bond interest expense and discount amortization at June 30, 2019, and (3) to record bond interest expense and discount amortization at December 31, 2019. C. Lower costs D. It is generally considered unsuitable for inexpensive consumer products. A. their poor image. e. Automakers, Zest & Taste Corp. came up with a new ad for the food products that it wants to advertise in a renowned national food magazine. Business publications are important to advertisers because: 1. C. They generally have a long life span. Which of the following best defines fluency? So, the first statement is correct. D. overruns. In this scenario, Finn's Hallmark News is a: _____ offer differentiated editorial content and are published for labor unions, professional organizations, industries, or hobbyists. C. maximum coverage ad. E. They are a separate category of newspapers along with daily, weekly, and national newspapers. This scenario depicts the use of _____. They create lower customer receptivity. A. trade newspaper. This type of advertising is known as _____ advertising. JLMC 101 Test 3-Chapter 9 Flashcards | Chegg.com A. E. Inability to offer specialized services. E. consumer publications. In this scenario, the magazine would offer marketers greater _____ selectivity. They deal with products or services that are meant for personal use. A. break through the clutter typically found in newspapers. Chris O'Brian, an avid skier, takes a weeklong ski vacation every winter. B. special-interest papers. _____ are individuals who act as salespersons for a number of local stations and represent them in their dealings with national advertisers. C. make a newspaper accountable for the sales generated by the ad. A. permanence. C. local advertising rates. B. selective binding B. digital imaging. C. They are usually printed in alternate copies of a specific magazine. _____ newspapers are daily publications that appeal to large regional advertisers that use specific geographic editions of these publications. The brochures were subsequently handed over to the newspaper office and distributed accordingly. B. the size and space of the bleed pages. Transformational advertising can differentiate a product or a service by: making the consumption experience more meaningful and enjoyable. D. Long lead times Department stores Mars Fit, a men's health magazine, is read by at least 15 different people at a hair salon. D. It is generally considered to have a lower lead time. E. Lack of reader involvement. D. Most magazines are not concerned about the clutter problem since there is usually no other way for advertisers to reach the market they serve. C. subtracting the ancillary readership number from the total readership count. B. special-interest farm publications. A. is no longer permissible due to the passage of recent anti-competition legislation. Advertisers create emotional advertising appeals by using: Which of the following is an advertising execution approach designed to illustrate key advantages of a product by showing it in actual use? They should do so by advertising in: magazines that are targeted toward a particular area. D. peripheral zone. _____ is a category of advertising that is found throughout a newspaper and generally uses illustrations, headlines, white space, and other visual devices in addition to the copy text. Circulation verification services are important to media planners because: _____ offer advertisers an opportunity to buy space in a group of publications as a package deal. C. Thin penetration of households B. Overrunning It must be a business publication. Services E. Selective binding, _____ is a computerized production process that enables magazines to send different editorial or advertising messages to groups of subscribers within the same issue of a publication. D. It cannot be applied to regional and local newspapers. E. They are generally considered less effective than selective binding. Raiment Inc. manufactures sewing machines. D. They offer poor reproduction quality. B. general advertising rates. Lack of prestige B. overrun C. printaculars C. They offer a potential for gaining prestige. B. e. a bleed page, .________ refers to the number of individuals who receive a publication, either through subscription or store purchase: With respect to the given scenario, Bedazzle Cosmetics bought the commercial space during the _____ market. A. ads provide additional information that may be of value in making a purchase decision. C. a preprinted insert A. gatefold papers. C. pass-along circulation rate scale. The ad for Faerie, a premium soap brand, contains a piece litmus paper that is stuck on the page and that a consumer can use to test the acidity or alkalinity of the soap. A. b. selective binding The ads are set to be launched in alternate copies of a particular issue. NMen is likely to be an example of a: Which of the following is true of consumer markets? Which of the following statements about the geographic selectivity offered by newspapers is true? This ad is an example of a(n): D. a circulation rate base system. As part of her preparation for developing a creative strategy, Tiffany reviews some studies conducted on the overall fitness and exercise market, as well as a report on the changing roles of women in society. The red background behind the lock extends to the very edge of the ad page. C. primary reader. B. Communications objectives are derived from marketing objectives. It states that copies that sold for less than half of the basic price of a magazine could not be counted as paid circulation. B. A. gatefold. C. pass-along circulation E. They are typically considered to be less cluttered than other print media. However, James does not pay for the magazine and is only interested in one particular column. Which of the following is a disadvantage associated with advertising in magazines? A. primary readership. 34. Mass Communication: Media Literacy and Culture - Chapter 5 - Quizlet C. general business magazines. Buying ad space in regional editions of national magazines: can reduce an advertiser's cost per thousand for reaching desired audiences. Which of the following criteria should be met by a magazine in order to be eligible for verification audits by Alliance for Audited Media (AAM)? Many business magazines are sent free to individuals who, a publisher believes, can influence a company's purchases for products and services advertised in the publication. Raiment Inc. manufactures sewing machines. C. the presence of extensive clutter. D. newspaper supplement. High selectivity Which of the following statements is true about newspaper supplements? E. total reader. C. color advertising More companies buy advertising _____ than in any other medium. D. permanence Which of the following technological processes makes it possible to personalize an advertising message? E. creative options. E. day-after-recall. James regularly borrows a magazine from Lily, who subscribes to it. true. Newspapers in large cities provide very little geographic selectivity to advertisers. NMen, a men's weekly magazine, provides information on a variety of subjects such as men's heath, travel tips, sports, and so on. c. an insert Which of the following statements is true of newspaper advertising?- Newspaper ads can be produced and run in various sizes, shapes, and formats. One important purpose of setting specific advertising goals and objectives is to: provide a benchmark against which performance can be measured. C. Low lead time Magazines that are published for special-interest groups are targeting: The New Jersey Concord is a magazine that targets the members of various law enforcement agencies in the state of New York. E. run-of-page ad. Overall drop in magazine prices due to: 1. D. industrial This ad is an example of a(n): DigiSafe Inc. makes security systems for computer networks. Which of the following is true of split runs? chp 15 test 3 Flashcards | Chegg.com Selective binding Chapter 9 Questions Flashcards | Chegg.com E. overrun fold. both I and II only 11 E. consumer-oriented, Asea is a publication that provides information on world trends and technology to offshore oil and gas operations. the postal act of 1879 increased literacy and reduced cover prices, and __ fueled the booming interest in mass circulation magazines after the civil war. Which of the following is true of creative tactics in relation to advertising messages? When Platinum Motors Inc. was preparing to introduce a new model, ads were run for several weeks that talked about the new car but never showed it. A. They do not suffer from clutter as most national newspapers have dedicated advertising sections. E. overrun. b. E. Impermanence. More companies buy advertising _____ than in any other medium. Which of the following advertising media has potential advantages of selectivity, reproduction quality, creative flexibility, and prestige? The computer manufacturer would do best to use a(n) _____ appeal to announce the breakthrough. A. they provide reliable figures regarding the size and distribution of a magazine's circulation. C. demographic-oriented newspaper. Which of the following is a disadvantage inherent in advertising in magazines? C. Sunday Which of the following statements describes an advantage inherent in the flighting method of scheduling? E. page rate system. Split running a. D. The problem of clutter is usually solved with split runs. A. The cardboard replica was designed to pop-up when a reader opened that particular page. : B. D. agate C. overscans. One ad contained an image of a popular female celebrity while the other contained a lesser-known model on the front cover. \quad\text{of common stock. (Solved) - 31.Which of the following is true of consumer magazines? A Major retail chains C. demarcated zone. B. craft magazines. Which of the following advertising media has potential advantages of selectivity, reproduction quality, creative flexibility, and prestige? D. cost per thousand system. _____ is a computerized production process that allows the creation of hundreds of copies of a magazine in one continuous sequence. Business publications directed to wholesalers, dealers, distributors, and retailers are known as: Circulation verification services are important to media planners because: they provide reliable figures regarding the size and distribution of a magazine's circulation. Business publications are important to advertisers because: they provide an efficient way of reaching the specific types of individuals who constitute their target market. D. split runs C. professional Verified answer. This is an example of _____ advertising. _____ offer advertisers an opportunity to buy space in a group of publications as a package deal. D. Special-audience B. B. they provide an effective way to reach consumers who are considered to be a part of niche markets. Lack of permanence B. Which of the following is true of magazine advertising in relation to the problem of clutter? Quiz 5 attempts Flashcards | Chegg.com Solved 34. Which of the following is true of consumer - Chegg \text{Proceeds from issuance} &&\text{Net sales:}&\\ \quad\text{Current year-end}&32,311&\text{Net income:}\\ The arrangement under which syndicated programs are offered free or at a reduced rate to local stations but with some advertising time presold to national advertisers is known as: Which of the following is true for participations? c. space units Trade 15. C. reduced advertising rates. Chapter 10- Final Flashcards | Chegg.com Commercials became shorter because advertisers turned to shorter spots as a way of controlling their media costs. He did not buy the magazinesthey were purchased and owned by the airline. Which of the following is an advantage of magazines as an advertising medium? General-interest It is also referred to as the agate line. C. Absence of consumer receptivity to ads E. Local newspapers. Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? In order to reach this market, Velocity should use: regional editions of specialty magazines. E. hinder the evaluation of the overall benefits of an advertising media. d. card stocks Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers. Moreover, the Covid-19 outbreak made the world more conscious of health. D. multiplying the readers per copy by the circulation of an average issue. A. A. C. The publication must have 70 percent or more paid circulation. D. detailed advertising information. In this scenario, Lily is considered to be a(n): 15 Types of Magazines to Start Online in 2022 (+How to Create) A. C. They are similar to national magazines and carry national and regional ads in four-color reproduction quality. Well-known brands and market leaders often run ads that do not use any specific types of appeals, but focus primarily on keeping their brand name visible to consumers. A. gatefold. A. B. a lack of reader interest and involvement. E. is known as split running. C. longer lead times. E. Low costs, Chris O'Brian, an avid skier, takes a weeklong ski vacation every winter. B. Permanence The ad does not contain any margins and the chocolate swirl extends to the end of the page. d. economic selectivity Explain how the increased use of fair value accounting might increase information risk. E. Creative options in newspapers are extensive due to the simple black-and-white layout. During these months, the company specifically advertises its winter clothing line. C. It states that copies would be counted as non-paid circulation if they were sold at more than 50 percent of its initial cost estimate. B. bleed pages C. Standard advertising units Newspapers generally offer more _____ than any other medium except direct mail. a. E. niche publication. c. work with only buyer's brokers Advances in production. Trade newspapers }&8,415&\quad\text{Current year}&80,000\\ : Over the past decade, newspapers have experienced a(n) ________ decline in their revenue from classified advertising: Which of the following are considered to be primary users of local display advertising? Which of the following is true of weekly newspapers? Pluto Inc. prepares two magazine ads with slight regional variations. B. \quad\text{Preceding year-end}&38,029&\quad\text{Current year}&2,379\\ \quad\text{Current year-end}&23,475&\text{Operating income:}\\ C. is referred to as the process of selective binding. Low clutter level Newspapers targeted at various religious groups compose a large class of: Although not a category of newspapers per se, _____ are valuable to advertisers that want to use a newspaper yet get four-color reproduction quality in their ads. : Because of declines in circulation as well as advertising pages, many magazines have moved to what type of format? If the market area within the city is referred to as the city zone, the market in the suburbs whose residents trade with merchants in the city zone is referred to as the: National advertisers in the automotive, tobacco, and pharmaceutical fields are liable to: Traditionally, newspaper advertising space for national advertisers has been sold according to the: Which of the following is true of standard advertising units system? The weekly prices of one brand of frozen pizza over a three-year period in Dallas are provided in the data file. Study with Quizlet and memorize flashcards containing terms like Which of the following groups did British and early American magazines pursue as their audience in the 1700s?, Why was there a boom in the number of American magazines in the mid-1800s?, True or false: Magazines became cheaper in the late 1800s, which caused them to grow in popularity. Flighting creates cost efficiency by using advertising only during purchasing periods. E. Print networks. E. Bimonthly. B. A company that manufactures paintball equipment might prefer to advertise in specialized publications rather than newspapers due to: Which of the following types of readership is illustrated in this scenario? They are useful for reaching general consumers of services. Which of the following statements about the length of television commercials is true? C. It offers relatively lower reach and frequency than other media. D. They are also known as farm publications. C. pass-along readership. National advertisers tend to avoid weekly newspapers because of: their duplicate circulation with daily newspapers. Fundamentals of Financial Management, Concise Edition, NURS 310: Exam 3 - problems of the biliary sy.